Ronaldo’s want of more money is an indictment of football’s cash culture

The problem is that, if it turns out to have been a question of money, he will lose the respect of a significant portion of football fans around the world – and he was not exactly ahead of Messi anyway – because at the end of the day, if Ronaldo feels undervalued at Real, he may have a reason to be ‘sad’ but, if he is only after more money, then his comments are an insult to those who have a proper reason to be upset.

The above quote formed the main thrust of a football article in the Guardian newspaper recently (http://www.guardian.co.uk/football/blog/2012/sep/04/cristiano-ronaldo-sad-money-affection?commentpage=last#end-of-comments), which sought to condemn Cristiano Ronaldo’s apparent greediness in asking for more money at a time when the rest of Spain and Europe are locked in financial crisis.

I think people from the football community who are sanctimoniously deploring Ronaldo’s request for more money don’t realise just how two-faced and small-minded they sound. Every Madrid fan currently lambasting him for wanting a pay raise must have been punching the air in delight when their club lavished 80 million pounds of public money to buy him from Manchester United to start the fightback against Barcelona. Along with him as the flagship signing, Madrid’s squad is one of the most gratuitously constructed – financially speaking – in football, and it is the short-term demands of the fans that partly drives this vicious culture of spend-to-win. If you were looking for sporting culprits responsible for exacerbating the woes of the Spanish people, you would point the finger at Madrid first rather than Ronaldo. Football’s disregard for money is a cultural disease of which Ronaldo merely forms a symptom rather than an underlying cause. He has likely cast an envious eye at what Samuel Eto’o, Zlatan Ibrahimovic and Sergio Aguero – players whose worth arguably does not outstrip his – are earning at clubs with similarly wanton financial cultures as Madrid’s and feels he is in line with a pay raise according to today’s market rates. It should be the clubs and, by association, condoning trophy-hungry fans who take the blame for inflating today’s market price to such worrying proportions rather than Cristano Ronaldo.

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